Early in her career, while working client-side, Cathy was handed a major website project to manage. The agency had already been appointed and work was underway before she arrived.

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It didn't take long for problems to surface. When Cathy began pushing for improvements, it became clear that accountability was going to be difficult. The agency had a close personal relationship with the company chairman, making it challenging to question the quality of the work or push for change.

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Months passed. Deadlines slipped. Content was promised and never delivered.

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By the end of the project, a substantial budget had been spent on a basic, poorly performing website template that said little about the business, its customers, or why anyone should choose it. It could have belonged to almost any company in any sector.

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Worse still, valuable landing pages had disappeared. Old URLs hadn't been redirected. Search rankings fell dramatically.

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Rather than continue trying to negotiate with an agency that wasn't responding, Cathy took matters into her own hands.

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She began writing the content herself. She rebuilt landing pages for lost URLs. She started repairing the SEO damage and working to get the website performing as it should.

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That experience didn't just frustrate her. It changed the way she thought about the entire industry.

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If an agency could get away with delivering that - with a client who was paying attention, pushing back and knew what good looked like - what was happening to businesses that didn't have someone like her in the room?

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CW Freelance exists to be that person.

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The one who is accountable. The one whose price doesn't suddenly change. The one who doesn't hand you a template and call it done.

Every project Cathy takes on is delivered on a fixed-price, fully managed basis, with content that actually means something – because she has seen first-hand what happens when it doesn't.

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Cathy takes the time to understand each client's business, their customers and what they need their website to achieve. From the structure and content to SEO and the finished website, every element is considered as part of the complete package.

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The result is a website built around your business - not a template your business has been made to fit.

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And when Cathy agrees a fixed price, it stays fixed. No unexpected extras. No moving goalposts. Just a complete solution, managed from start to finish.